Humor e Estética Performática como Metodologia de Intervenção Sociocultural: Ministros do Riso Framework na Formação em Gestão de Eventos
Keywords:
Gestão de Eventos, Humor, Extensão CurricularAbstract
This article analyzes the “Journey of Joy”, a project developed in the Events Management course at FATEC Barueri, as a sociocultural intervention practice based on humor and performative aesthetics. The study aims to understand how events can go beyond technical execution and act as instruments of social transformation. Methodologically, this is a qualitative, exploratory and descriptive study using a case study approach and participant observation. The results indicate that humor, combined with aesthetic construction and community interaction, significantly contributes to emotional well-being, social inclusion, and the critical development of students. Based on the analysis, the Ministro do Riso Model of Sociocultural Intervention is proposed, structured in emotional, aesthetic, and social dimensions. It is concluded that Event Management, when associated with university extension, can play a significant role in promoting citizenship, pedagogical innovation, and social transformation.
Keywords:
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